There are several keyword tools out there. I like to make use of Overtures because its free and easy. Bear in mind the figures from Overture are usually inflated sometimes a l…
Hows that list coming along? You wll recall in the first part of this collection I covered obtaining a list together of some ideas for the site or blog niche. Hopefully you have a sizeable listing of general types. The following steps include narrowing the keywords and then doing some supply and demand research.
There are several keyword tools out there. I love to utilize Overtures because its free and easy. Take into account the numbers from Overture usually are inflated sometimes a little sometimes a great deal. They fudge the numbers by counting like concerns fly and flies or affiliates and internet get counted since the same query. Remember they earn more money convincing their prospective advertisers that a search phrase is common.
So plug-in one of the common search terms from your list. Im going to test dogs. Listed here are the results:
Searches done in February 2006
Count Search Period
183180 dog instruction principles
152056 dog show
139072 dog breeders
98321 dog name
97021 dog instruction
91172 dog image
88480 dog available
62657 dog brushing
56907 dog gift
I edited several like sneak dog out for expediency. I love dog training [basics] and dog breeds. Looks like people are looking for both quite a bit. To read additional info, please consider checking out: link building programs. Given that we have the desire, lets go over to Google and examine the supply.
Type in the actual key phrase, putting quotes around it therefore Google searches for just what we would like. If you put in dog breeds, Google returns 5,59o,000 benefits. To learn additional info, please check-out: analyze outsource link building. Try the upper right-hand corner for this number.
Have you ever heard of Sumantra Roy? Probably not. Hes a man who specializes in certain keyword research and Search Engine Optimization. He’s created a method called the Keyword Effectiveness Index or KEI to gauge the potential of the keyword. I take advantage of a less complicated version of it. Visit link building services to research the inner workings of it. Here it is:
KEI = Demand / Supply
That is – Demand split by Supply. The higher the KEI the greater. Thus giving a simple KEI to you that ranges from 1-10. People compare this to the Richter Scale, meaning that each successive number is dramatically better than the last number.
Within our example above, the KEI for dog would be.04, which isnt that good.
Dog Training Basics produces 45,600 results for Google. The KEI would be 4, which will be terrific. Hmmwait a moment. That concludes our lesson. Bye. [Sound of running down the hall and door slamming]. Somewhat geek humor there.
Perform a few more and see what you come up with. Used to do dog title and got a of.10, that will be bad. I also tried dog gift, which got me a KEI of.07.
I frequently pick up the greatest KEI keywords and plug them back to the Overture device and check it out again.
Incidentally, Wordtracker does this all for you. Try it for free and see how easy it is. Just keep in mind that they use different resources for both demand and supply than my example above, but that shouldnt make too much of a difference.
So now we should have a much smaller list that has the right prospects on it..